The best way to keep up with SEO evolutions is by living in the future. One growing controversy about SEO is the importance and application of SEO keywords.
It is not enough to insert keywords into a post without working other areas of the search engine mechanism. This case is because Google wants to show results that have more than just the keyword. An excellent search tool intends to create a system that will place your site or product among the top with a purposeful application of keywords. Additionally, you want a blog post that offers visitors more information than the meaning of the keyword.
Growing SEO trends
Video optimization by Indianapolis SEO is one of the latest trends. A recent study explains that video content will surpass other forms because people click on exciting videos, eighty percent more than they click a blog post.
Another study indicates that a large percentage of mobile users have a bias towards audios and videos. This case is evident in the introduction of live Instagram and Facebook videos. Predictions estimate a seventy-eight percent rise in the use of video to emphasize SEO. Here are the essential aspects that a video can optimize:
Name of the channel – Golden Eye Web Design is an experienced SEO developer. Our team would recommend claiming a vanity URL to improve the chances of highlighting the channel’s title.
Use of keywords –Channel keywords help advertisers drive traffic to the video. The focus should be on optimizing YouTube keywords to give the channel a higher rank on search indexes.
Describing the channel – Do not neglect the importance of adding content to the description box. Google will dig into the content and use it to contribute to your position on the search index. Advertisers who add these texts also improve the chances of visitors remembering the page by keying in some of the descriptive words.
Voice is becoming a dominant trend in the SEO world. SEO experts should keep an eye on the trend because of the following SEO statistics:
Users are becoming more comfortable with using voice searches to find information on local businesses
Twenty-seven percent of website visitors use voice
Seventy-six percent of smart homeowners prefer using voice while browsing the Internet
The voice recognition market will grow to approximately $601 million by the end of 2020
The main reason behind the fast growth of voice searches is that it offers and quick way of realizing productivity. It also allows people with special physical needs to access the Internet. Voice is convenient for while operating machinery such as a car because you can maintain better concentration.
Improved social media indexing
The content marketing industry will grow to $300 billion by the end of 2020. SEO trends that focus on creating rich content satisfy the intent of a search. Our Indianapolis SEO service focuses more on creating value than rolling out timed blog posts. Additionally, we have a proper timeline of releasing blog posts to keep your audience engaged.